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注释和参考资料（第3页）

EuropeanJournalofSocialPsychology40，no.6（2010）:998–1009，doi:10.1002ejsp.674.

24.PaulA.Offit，“Don’tTakeYourVitamins，”

NewYorkTimes（June8，2013），http:.nytimes.20130609opinionsundaydont-take-your-vitamins.html.

第二章

1.AccessedNov.12，2013，http:instagram.press.

2.SominiPerlroth，NicoleSengupta，andJennaWortham，“InstagramFoundersWereHelpedbyBayAreaConnections，”

NewYorkTimes（April13，2012），http:.nytimes.20120414technologyinstagram-founders-were-helped-by-bay-area-connections.html.

3.“Twitter‘TriedtoBuyInstagrambeforeFacebook.’”

Telegraph（April16，2012），http:.telegraph.co.uktechnologytwitter9206312Twitter-tried-to-buy-Instagram-before-Facebook.html.

4.BarrySchwartz，TheParadoxofChoice（NewYork:Ecco，2004）.

5.BlakeMasters，“PeterThiel’sCS183:Startup—Class2NotesEssay，”

BlakeMasters（April6，2012），http:blakemasters.post20582845717peter-thiels-cs183-startup-class-2-notes-essay.

6.R.Kotikalapudi，S.Chellappan，F.Montgomery，D.Wunsch，andK.Lutzen，“AssociatingInternetUsagewithDepressiveBehaviorAmongCollegeStudents，”

IEEETechnologyandSocietyMagazine31，no.4（2012）:73–80，doi:10.1109MTS.2012.2225462.

7.SriramChellappanandRaghavendraKotikalapudi，“HowDepressedPeopleUsetheInternet，”

NewYorkTimes（June15，2012），http:.nytimes.20120617opinionsundayhow-depressed-people-use-the-internet.html.

8.RyanTate，“TwitterFounderRevealsSecretFormulaforGettingRichOnline，”

Wired（accessedNov.12，2013），http:.wired.business201309ev-williams-xoxo.

9.ErikaHall，“Howthe‘Failure’CultureofStartupsIsKillingInnovation，”

Wired（accessedNov.12，2013），http:.wired.opinion201309why-do-research-when-you-can-fail-fast-pivot-and-act-out-other-popular-startup-cliches.

10.“ThePowerofUserNarratives:JackDorsey（Square），”

video，EntrepreneurialThoughtLeadersLecture（StanfordUniversity，2011），http:ecorner.stanford.eduauthorMaterialInfo.html?mid=2644.

11.EricRies，“WhatIsCustomerDevelopment?，”

StartupLessonsLearned（accessedNov.12，2013），http:.startuplessonslearned.200811what-is-customer-development.html.

12.RichCrandall，“EmpathyMap，”

theK12LabWiki（accessedNov.12，2013），https:dschool.stanford.edugroupsk12wiki3d994Empathy_Map.html.

13.TaiichiOhno，ToyotaProductionSystem:BeyondLarge-scaleProduction（Portland，OR:ProductivityPress，1988）.

14.Formoreontheneedforsocialbelonging，see:SusanT.Fiske，SocialBeings:ACoreMotivesApproachtoSocialPsychology（Hoboken:Wiley，2010）.

第三章

1.“WhatCausesBehaviorChange?，”

B.J.Fogg’sBehaviorModel（accessedNov.12，2013），http:behaviormodel.cc.

2.EdwardL.DeciandRichardM.Ryan，“Self-determinationTheory:AMacrotheoryofHumanMotivation，Development，andHealth，”

CanadianPsychologyPsychologieCanadienne49，no.3（2008）:182–85，doi:10.1037a0012801.

3.BarackObama“Hope”

poster，Wikipedia，theFreeEncyclopedia，November5，2013，http:en.wikipedia.ccwindex.php?title=Barack_Obama_%22Hope%22_poster&oldid=579742540.

4.DenisJ.Hauptly，SomethingReallyNew:ThreeSimpleStepstoCreatingTrulyInnovativeProducts（NewYork:AMACOM，2007）.

5.IngridLunden，“Analyst:TwitterPassed500MUsersinJune2012，140MofTheminUS;Jakarta‘BiggestTweeting’City，”

TechCrunch（accessedNov.12，2013），http:techcrunch.20120730analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city.